Life for small business owners has its challenges but when COVID-19 is thrown into the mix, it creates a whole different struggle.
For Safiatou Kone, Founder of Safi Kreations, an artisanal enterprise that specialises in accessories, the creative industry took a hit during COVID.
Fashion or art in Cote d’Ivoire, on the coast of western Africa, does not earn much respect, according to Safiatou.
Distribution and sales have suffered over the last two years, but Safiatou is finally seeing customers return.
Her dream is to see her business be a leader in its field.
Watch more in this video compiled by the International Trade Centre (ITC).
IETV is a proud media partner of the ITC.